My toothpaste makes me laugh. Seriously, I giggle every morning and evening. Why? Because the people at Colgate have apparently decided to cut costs in the area of advertising.
Our current tube of basic white paste bears a label that boasts about it's "Great Regular Flavor!" Really? This is how you want to make the sale? By trying to drum up excitement using the word regular? You may as well market it as "Fabulous in it's Lack of Improvement!" or "Our Least Creative Version!"
Seriously, I'd suggest either using the word "Classic" or "Original" as slightly more positive replacements. Or stamp the product simply"Regular Flavor"without the unnecessary enthusiasm. When was the last time you raved to someone about the fantastically regular movie you saw last night, or the delightfully regular dessert at the new restaurant in town?
I'm such a backseat advertiser. I will say, though, that my teeth feel satisfyingly regular after having brushed them with my Colgate toothpaste...